Experimentation is integral to our process: it helps us test ideas quickly and accurately so we can make informed decisions based on real evidence – not just guesswork or gut feelings. Through real life prototype experimentation, A-B testing, role play and empiric future research, we help our clients unlock innovations that fly.

Using design thinking methods such as brainstorming, prototyping, and user feedback sessions, we transform user challenges into powerful experiments that provide valuable insights into how users interact with particular products or services. Our results help our clients better understand how to create meaningful experiences for their audience to drive engagement and profitability.

Use Case

Working in close collaboration with one of our clients - a leading supplier in solar and energy efficient home systems - we co-developed innovative value propositions for new markets and customer segments based on insights from online surveys and ethnographic interviews.

Following an agile, iterative approach, we developed powerful experiments to test these value propositions. We experimented by creating a mock-up brand page and social media campaign of a competitive product, which we tested directly with the European market to gain qualitative and quantitative feedback, and actionable insights for future product development.

Strategic Design 


We believe in the power of pairing data-driven insights with strategic and creative thinking, rooted in design details – all while keeping an eye on larger market trends and exploring new opportunities. This is the strong basis from which we co-design value propositions, business models and go-to-market strategies, all while balancing the needs of stakeholders, consumers and the world, and keeping them at the centre of the iterative process.

Our holistic approach to strategic design ensures that our clients reap the rewards of product, service or organisational innovations that are designed around their brand’s identity, goals, and objectives, and simultaneously meet the needs of every group that their brand serves.

Use Case

We applied this methodology in our partnership with a European leader in electric-mobility or e-mobility. Through ethnographic segmentation of different mobility journeys, combined with on-the-move surveys, interviews and video journaling, we unlocked deep insights about how our client could create added value for new customers along their journey.

Rooted in this market and consumer understanding we had developed through our approach to strategic insights, we iteratively designed a new value proposition, business model and go-to-market strategy which would enable our client to reach new, mass market customer segments and accelerate their business and redefine themselves as the leading commuting partner.

Strategic Insight 


Our interdisciplinary background perfectly positions us to discover unique and diverse insights through the combination of deep analytical tools and empathetic ethnographic approaches. Our expertise and experience across categories and markets, enables us to think strategically and creatively, seamlessly identifying synergies between market, cultural, trend and consumer insights.

In order to identify these insights, we use our unique 360 degree systematic research process, which we tailor to the needs and priorities of our clients. This comprehensive approach facilitates the validation of insights across sources and trends, helping us define and answer the unique challenges facing our clients’ consumers and stakeholders.

Use Case

One of our sustainable, e-commerce clients had set the intention to enter the German market as part of their expansion from the US. However, in order to achieve their business objectives, they needed to understand the differences between the German and American markets, cultures and trends.

Through our 360 degree research, we helped our client uncover unique insights about how their current and future customer segments differed in terms of user needs, experiences and expectations. In line with the needs of our client, we focused our approach on a comparative culture study, combining an online ethnography approach and proven cultural research methods.

Service Design 


Using our years of expertise and experience in design thinking methodology, we create tailored service blueprints, user journeys, role play scenarios and ecosystem maps that answer the innovation challenges faced by our clients.

The powerful combination of a detailed assessment of the service design and focus on the user experience empowers our clients to create meaningful and enjoyable interactions with their customers and stakeholders, which strengthens brand loyalty and business growth. Starting with a thorough understanding of the current experience, and the feasibility and viability parameters within which we need to design the service, we converge from a creative brainstorming of new, blue skies opportunities to a detail-oriented and strategic blueprint for a future service.

Use Case

A transportation company was struggling to keep up with demand for their services, while maintaining their fleet at the high standard they are committed to. They needed to assess how they could iterate and transform their service design to create a seamless process for revisions and repairs, while strengthening the user experience and supporting the continued boom of their business.

Based on our approaches to strategic insight and strategic design, we uncovered unique insights about the challenges facing managers and employees, and the pains and gains experienced by consumers in interaction with the service. This fuelled the inspiration for a new service design which was consumer-centric and proactive, and further enhanced the benefits already experienced by consumers.

Design Sprints 


We love the power of design sprints to enable agile insight and prototype development, informed by overnight user feedback integration, while also aligning teams through an immersive and engaging experience in the field. Through years of experience, we have become expert facilitators in connecting teams directly with their consumers and insights.

The immersion of teams in their own research or innovation challenge is key to support the rapid transformation of qualitative and quantitative data into actionable insights. From here, we help the team create a strategic roadmap based on their newly discovered knowledge of the consumer, the market and each other.

Use Case

A US-based, product development and research team of a leading content platform, had one week to connect with their users in the German market, understand their motivations, needs and pains, and align with each other to agree their strategic priorities.

We tailored our design sprint approach to the two distinct challenges that the team was facing. Combining a trend safari, cultural immersions, ethnographic interviews and a user-interaction event, with on-the-go sense making supported by digital design thinking tools, we were able to collect key insights which informed the development of the main user archetypes and priority product development opportunities. All of this, in one week.

Design Thinking 


As a consumer-centric team, we apply design thinking approaches and tools across our methods and projects. Whether we are working with our client to deliver ethnographic research, ideation and prototyping of new service, product or organisational models, UX/UI testing or value proposition design, we adopt a consumer-centric approach that ensures our clients are responding effectively to the desires and needs of their markets.

However, we go beyond just consumers. We believe that every research project also needs to consider why stakeholders need this innovation and why the world needs this innovation. We have adapted traditional design thinking tools to create our own holistic framework for defining and answering our clients’ challenges in a way that makes sense for them, and the people that matter to them.

Use Case

One of Germany’s top platforms for finding and financing real estate needed to understand how they could retain their consumers after they had succeeded in finding a home. In order to understand how to overcome this challenge, we first needed to understand the experience and needs of consumers.

We used ethnographic interviews and iterative insight synthesis to identify pain points, which we transformed into opportunities to add value, through four consecutive design sprints with the platform design team. After several iterations, we developed four high-resolution prototypes, ready for UX/UI testing and user feedback.