Human Centered Change
Our Approach
The purpose is what makes innovation fly.
So, why?
Why do you need innovation?
We start with your KPIs and your stakeholders.
Why do people need your innovation?
We beleive only in consumer-centric innovation.
Why does the world need your innovation?
Green is the new black. We are here to help you make your path to green easier.
Our clients voices
EMMA RUGG LEAD PRODUCT RESEARCHER, BRIGHTEOur leadership team was very happy to see how much detailed insight and smart recommendations the Innovation Why team delivered, during the time we worked together. My whole team has been really impressed and now we can see that the leadership team is also taking the research seriously.
Our Services
Experimentation
Real Life Prototype Experimentation,A-B Testing, Scenario Role Play, Empiric Future Research
Strategic Design
Value Proposition Design, Business Model Generation, Go-To-Market Strategies
Strategic Insight
Market Insights, Cultural Insights, Trend Insights, Ethnoghraphy
Service Design
Service Blueprints, User Journey Maps, Service Role Play, Ecosystem Maps
Design Sprints
Agile Insight Development, Rapid Prototyping, Fast User Feedback Integration, Overnight Quant-Testing
Design Thinking
Ethnographic Research, Ideation, Prototyping, UX/UI Testing, Value Proposition Design
Immersion in German culture and users
Challenge
Two interdisciplinary Pinterest teams were facing user-focused challenges and needed to answer them from the perspective of German users.
Approach
A 5 day sprint through Berlin, with on-the-go sensemaking. Parallel immersion in the lives and culture of German users, combining trend analysis and in-depth interviews with hands-on preparation of German classic dishes.
Impact
Our hybrid sensemaking process allowed us to contextualise freshly-collected users’ insights to gain an authentic cultural perspective. Combining this with on-the-go ideation helped the interdisciplinary teams align on spot.
Tier – Urban Mobility Changemaker
Challenge
The pioneering European supplier in electro-mobility needed to reach new customers and enable efficient knowledge sharing to support its rapid growth.
Approach
Bringing different segments and their mobility journeys to life through ethnography: interviews and video journaling combined with on-the-move surveys.
Impact
Actionable personas with videos, journeys, and insights about their mobility needs helped the design and the marketing team efficiently turnaround new product features and marketing activities to reach new target groups.
Our people
We are a team of experienced researchers, strategists and designers working hand in hand and on an equal footing. Together we have a spotless expertise across categories and markets.
We are a professionals only network.
No overheads, just passion.
Anna
Demiyanova
Consumer Insights Expert, Innovation Stragegist
- culturaltranslation
- passionforbrands
- opportunityspaces
- creativetools
Johannes
Hilf
Service Design Expert, Strategic Designer
- disruptiveinnovation
- designthinking
- research&design
- problemsolving
Colin
Niederdellmann
Transformation Consultant
- transformation
- changemanagement
Bettine
Marissen
Moderator, Simulation Games Expert
- globalmoderation
- genZ
- educationculture
- roleplaymethods
Nuna
Taras
Project Manager
- spotlessorganization
- efficientcommunication
Anna Hammer
Sharifi
Cultural Insights Specialist
- multiculturalperspective
- socialintegration
- projectlead
Anastasia
Gramatchikova
Design Thinking Expert, Moerator, Coach
- faciliationguru
- moderationvirtuoso
- concepthero
Corinna
Kirsch
Leadership Coach, Mindset Innovation Expert
- changemanagement
- innovationcompliance
Ellie
Leopold
Design Thinker, Project Manager
- peoplecentred
- qualitativeresearch
- designforimpact